Silverpop Systems posted a video "Why Don't Customers Love Brands Anymore, Jeremy Waite, 5 in 5 Webinar" on VIMEO

Loyalty has always been at the core of any customer relationship, but as we approach 2020 we look at why many areas of customer loyalty are overrated and no longer relevant. The growing prevalence of 'Tinderization' means that another brand is just a swipe away, so how can brands retain relevance?Jeremy Waite discusses why consumers don't love brands anymore, but more importantly how you can get them to fall in love again. We discuss:Why don't consumers love brands anymore, and did they ever love them in the first place?Is a loyal relationship what brands should be looking for with customers?How can marketers prepare for the new reality of disloyal customers?Cast: IBM Marketing Cloud